The Politician
Ryan Murphy’s first Netflix show meant going big with bold creative and an epic media buy to match. OOH, Stunts and tons of digital and print were all deployed along with a massive social push. Highlights here.
A bold and bright multiphase print campaign leaned into a pop-baroque aesthetic for the hero key art along with vibrant, chromatic teaser art.
Trailer
A buzz-worthy trailer launched the video campaign.
OOH
Massive high-impact OOH hit major cities across the globe.
Activations
Stunts included the headline-grabbing Bougie Bake Sale in NY & LA, and special screenings with the cast at The Wing in LA, CHI and NY.
