Shameless: The Final Season
After 10 seasons of drunken debauchery, scam artistry, and family brawls, we had to market the last season of Shameless with the raucous abandon of a Gallagher family house party. And as one of premium cable’s most social shows, we knew fans would call it out if we didn’t stick the landing. So we positioned the final season as the ‘last call’ and invited the fans to join the celebration of all things Gallaghers. #ForeverShameless
RESULTS
522 MILLION IMPRESSIONS
18 MILLION ENGAGEMENTS
CLIO, PROMAX & SHORTY AWARD WINNER
Another round for the fans.
Community engagement was a priority for the campaign, with multiple digital and social tactics that brought the Shameless characters and world into fans’ lives in unique and surprising ways. Fans were invited into a Gallagher family group text, were welcomed in to a virtual version of the Gallagher home on the southside of Chicago, and were offered opportunities with direct cast engagement via live zooms and more.
Shameless Final Season Integrated Marketing Campaign
Gallavitch Newlywed Game
Dear Shameless