Made By Campaign
In 2021 while other streamers were trying to put out as much content as possible, we positioned Showtime as a boutique brand focused on quality over quantity—a place where artistry comes first, and the stories bear the indelible imprint of the artists who write, direct, act, and bring them to life. The campaign celebrates creative ambition while differentiating the streamer from those pumping out a firehose of generic shows.
Made By Manifesto
Made By Lena Waithe
Made By William H Macy
Makers Series
As an extension of the MADE BY campaign, we created this digital and on-air video series that focuses on the creative journey of our talented artists. The series serves as both network brand builder and promotional tool for the individual shows. Click or scroll below.
SHO Made By