FX Brand

Edgy, provocative, outrageous…in short, FEARLESS. Consistency is critical to building a memorable brand, and few broad entertainment providers have done it better than FX. The FEARLESS positioning is not only a tagline, it’s a rallying cry that’s infused into every expression of the brand. Over five years, the brand work I created for FX and FX+ championed this ethos, affirming the brand value and identifying FX as a worthy competitor to HBO and all premium entertainment providers.