Yellowjackets
Equal parts survival epic, horror thriller, and coming-of-age drama, Yellowjackets is the story of a high school girl’s soccer team that survives a remote plane crash only to descend into mysticism and savagery. 25 years later, the wilderness continues to wreak havoc as they navigate their adult lives.
After a breakout premiere season, our goal was to make season two a bona fide cultural phenomenon. How? We let the darkness set us free, and built an epic 360-campaign that delivered the biggest streaming debut in network history.
Results
PREMIERE UP +110% VS. SEASON 1
#1 STREAMING DEBUT IN SHOWTIME HISTORY
MULTIPLE CREATIVE AWARDS & CAMPAIGN PRESS ATTENTION
A can’t miss out-of-home campaign took over major cities in the US and worldwide with iconic art, in-world installations and intriguing placements.
Key art came to life across digital media, digital OOH, and streaming platforms.
One-of-a-kind creative
included a custom EW digital cover, a new recording of ‘I’m Just A Girl’ by Florence & the Machine made exclusively for the campaign, and, with a little help from de-aging visual effects, the return of 90s icons MTV News and Kurt Loder.
Activations at SXSW, Comicon brought the dark and daring world of Yellowjackets to attendees.
A massive video campaign and nonstop content drops across social created a steady drumbeat that kept fans coming back for more.
THE HUNT TRAILER CLIO GOLD WINNER
Season One selects
PROMAX GOLD WINNER
LAUNCH TRAILER